Author: Natalie Leonard

The Turning Point

The Turning Point

Kinda stuck, knowing I didn’t actually want to move forward, and realizing I wasn’t building anything. That is how I felt when my boss told me the funding for my job didn’t come through. I was teaching reading at an elementary school and while it was a great teaching job, it wasn’t a job I really wanted. I had 2 principals from the same district interviewing me and I was already in a classroom. It felt really good to have so many options and have so many schools wanting me. And then it all fell apart. Excellent references and performance reviews, but no money and low seniority. I was out. I cried in the hallway in front of one of those principals. And then I cried tears of relief. I was out.

Yes, I felt deeply sad to move on from elementary education. I also felt so much relief. When I packed up my classroom on the last day and loaded my boxes into my car, I was free.

I went home, opened my computer, and never looked back. I stayed on part time at the district for a while because I couldn’t stop cold turkey, and even then I got laid off! The universe was kicking me out!

Fast forward to today. I’m not stuck, I’m moving forward EVERY day. I’m building something I believe in. I feel an intense sense of freedom and satisfaction.

It’s really scary to be laid off. It felt really frustrating to be laid off AGAIN. It’s really liberating to be moving in the right direction every day.

This is how my life has been changed. How has striking out on your own changed your life?

This post first appeared as a Facebook post.

How Much Does An Online Business Manager Cost?

How Much Does An Online Business Manager Cost?

how much does and online business manager cost

So you want to work with an online business manager but you’re worried about how much they cost? I have some good news for you! In this post I’ll break down how the pricing works, share with you packages at every price point, and show you how to get the right product for your business.

OBM Pricing

First I have to start by just saying that all OBMs are different, everybody prices their packages differently, and they all have different areas of expertise.

How much does and online business manager cost? Let’s look at how OBM pricing works. There are two general ways OBMs break down their pricing: packages and retainers. Let’s look at what each of these options mean for you.


First up, packages. Many Online Business Managers sell packages. If you go to various OBM websites you might see packages listed. These are generally pre-made based on the most popular services clients need. You may find smaller packages for lower dollar amounts that focus on one area of business, and you may also find bronze, silver, and gold packages that cover more topics and get more expensive as the overall scope of the package grows.

The price of the package is also determined by how hands on the OBM will be. This Clarity Session is less expensive than this Social Media Package because I spend less time delivering the Clarity Session and am a lot more hands on with the Social Media Package. Done For You will always cost more than Done With You.

Packages with larger scopes and more hands on time generally cost more than packages with smaller scopes and less hands on time. Keep this in mind if your OBM creates a custom package for you because the same rules apply.

If you go the package route, what can you expect? A package is outcome based. Your OBM will outline for you how they will solve your problem for the duration of the package. They may complete a project like setting up email automation or they may create an agreed upon suite of content. Packages typically last for a month. Often packages are renewable so be sure you are aware of when they renew/expire.


What is a retainer? A retainer is when you pay money up front for hours that your OBM will work for you. It’s usually a straightforward arrangement, and you and your OBM will decide exactly how you would like your hours spent.

Retainers can be set up similar to packages, but they are based on hours. This just means that if you buy 20 hours a month from your OBM they may not be able to work as quickly as you would like because their hours are capped.

Retainers range in price depending on how many hours you want to buy. I don’t sell retainers so these next examples are coming from another OBM in the business! This Bronze Package is $3,300 and is for 20 hours a month. This Silver Package from the same OBM is $5,000 and is for 30 hours a month. These retainers offer a very similar scope in services and topics, the big difference is the amount of hours you can buy.

How do you choose?

I’m going to make this very easy on you. Don’t worry about it. The way that OBMs set up their pricing is based on how they want to run their businesses. I like packages. I like the freedom I have, being able to bounce from package to package. I also like to deliver finished projects to clients and packages help me do that. Ask an OBM who does retainers why she likes them and she’ll give you a great answer. It’s just how we choose to run our businesses. What you really need is an OBM you know, like, and trust. You’ll be working closely on projects and your business and if you hate her, it probably isn’t going to work. When you find one you can work well with, she’ll tell you all about everything she offers. She may offer both or a hybrid!

Getting The Right Product For Your Business

With all the options out there, how do you make sure you get what you need? This is a little trickier. It’s trickier because it takes trust.

As Online Business Managers, we are in the business of making you happy and meeting your needs. We have seen a lot. We know a lot. We’ve made the same mistakes and sought the same help to grow our businesses.

If you come to me with an email system in shambles and a messy Instagram feed, I’m not going to try to sign you up for a website makeover complete with SEO audit. I’m going to try to systematize your email and help you create a social media campaign. I want you to be happy and I want you to get what you need. If you insist on changing your perfectly lovely website and ranking for new keywords outside of you niche I may create that package for you but when you come back in 3 months and you’re unhappy because no one is following you on Instagram neither of us will be happy. See what I’m getting at?

So How Much Does An Online Business Manager Cost?

As you can see, there are a lot of options when it comes to dropping cash on an OBM. You can find specific packages smaller in scope that will get you the help you need at a price you can afford. You can also find much bigger packages that cost more money but with a much larger scope.

The most important thing is finding an Online Business Manager you know, like, and trust. Often they can work within your budget and create a package you will be very happy with.

Online Business Manager Packages

Online Business Manager Packages

In the Online Business Manager world, the best way to buy is with a package. Packages are just how we bundle our services.

online business manager packages

What Are Online Business Manager Packages?

Online business manager packages are how a lot of online business managers provide their services. So what is an Online Business Manager Package?

Usually an Online Business Manager Package is a custom made or pre made package of services that you buy from an OBM. Many times you will have a consultation with an OBM and they will help you pick a package that suits your needs or they will create a package to best solve your problem. Each OBM is different, so each process will be slightly different.

What kinds or things are in Online Business Manager Packages?

Every OBM has a different set of skills and expertise. Some are more tech savvy, some better with brainstorming, some are great helping brick and mortar businesses, while others only work with purely digital companies. In general, you can expect them to offer services in the following areas:


OBMs can help you build and manage your list, set up campaigns, create nurture sequences, and help you schedule your emails.

Social Media

From helping you sort your posting schedule and walking you through batch creating content to full blown management, there are options at every level.

Building Systems

Your business has A LOT going on. Creating reliable systems to bill clients, set up meetings, create and post for social media, and other important tasks deserve their own reliable processes.

Landing Pages and Funnels


Project Management

Repurposing Content


Like I said above, not all OBMs do everything under the sun, though it may seem like it! If the OBM runs into something out of her area of expertise, she will call in back up! OBMs are well connected and can reach out to other professionals to hone in on specific tasks.

How do I find out what online business manager packages are available?

There are a couple of ways. First, check out OBM websites. There is usually a page where their packages are outlined. Some are very clearly written with bullet points and price included. Some are less structured, allowing the OBM and client to discuss further what the package will look like. Some are a mix of both.

Often an OBM will be willing to set up a quick meeting via Zoom or Skype to learn more about a potential client’s needs and give them information about how she can best serve them.

Still other OBMs will send you a questionnaire to see if they offer services that can help your business.

What if I don’t NEED lots and lots of support, I’m just struggling with one aspect of my business?

Many OBMs are Virtual Assistant/OBM hybrids. This means that while they ROCK at taking on big projects, they also take on smaller ones! While I love to whip a business into shape from nose to tail, I also really enjoy taking on smaller projects that business owners really need help with.

How will I know which package is right for me?

The best way to know which package is best for you is to know your budget, understand what you really need help with, and ask the OBM you’re working with. OBMs are in the business of solving problems and making customers really happy, so they will steer you in the right direction.

I encourage you to book a consultation and go with your gut. Look at websites, seek references, and read testimonials. Many OBMs will create custom packages and take your budget into consideration so be honest about what you are willing to invest in services. Better yet, ask your network who they have been happy with!

Can You Afford An Online Business Manager?

Can You Afford An Online Business Manager?

Can you afford an Online Business Manager

As a Business Owner

You are Always Trying to Maximize Your Assets

Running a business is EXPENSIVE!

According to the U.S. Small Business Administration, most microbusinesses cost around $3,000, while most home-based franchises cost $2,000 to $5,000 to start.

There are so many services out there, from social media managers to SEO optimizers, how do you know what you need and how much you can spend? How do you know if you can afford an online business manager?

There are a couple of questions I like to ask potential clients to help them answer this question:

Are you doing a bunch of tasks yourself that could be handed off to someone else?

If you are setting up all your email flows and Instagram posts yourself, you could consider handing those off. As a creative person who needs to get their message out to the world, creating content is number one. Distribution is very important, but it can certainly be managed by someone else.

Do you spend a lot of time working IN your business instead of ON your business?

Do you constantly feel like you aren’t getting any of your real work done because you’re having to get so much of the little bits done? Think about it like this: If you are a successful chef at a popular restaurant, are you doing all the dishes as well as cleaning up each evening and showing up early to do the daily market run on top of developing show stopping recipes?

We all start out doing it all, because we have to. There comes a point where it’s time to decide if all the extra tasks are taking away from what the business is really trying to accomplish. It can be hard to know when it’s time to hire experts who will lighten the load, but sooner is better than later!

How much money do you have to invest in furthering you business?

This one is hard. You need to get paid but you also want to grow. You know you need to invest in your business but you also need to pay the bills and buy the groceries. The great thing about Online Business Management Services is that packages rule! And the great thing about packages is they come in all shapes, sizes, and price ranges!

For example, do you just need help with getting your social media game together? There’s a package for that! You can learn how to set up your posting for the next 3 months, and then repeat the process for the rest of the year. Social media managed!

Already have your social media mastered but struggling with a launch or systems? There’s a package for that! You can get Online Business Manager Brainstorming and a plan to take with you into your next project.

so often, as business owners,

we have the I Can Do It All Myself Attitude

Your family may have doubted you. Your spouse may have told you that if you can make it work on your own, you were free to pursue it. Your colleagues may have laughed. All this doubt thrust upon you has been a trial by fire and it’s clear you’ve survived. You did it yourself. Why let anyone help out now?


You have worked hard. You are making money. You are exhausted.

Can you afford an Online Business Manager?

You may not think so, but hear me out! What was the last thing you did for your business that was a stretch? That felt scary? That you knew would be a game changer? This is exactly the same thing. Sure, you may not be able to spend $1500 a month yet. Do you have projects that are big? That could be really lucrative? That you just need a little support with?

Online Business Management is an investment in your business and can take you from messy to MASTER! There are packages available at all different price points. If you are finding your daily operations a struggle or if you wish you had some trustworthy help, look into finding your self an Online Business Manager today!

What Is An Online Business Manager?

What Is An Online Business Manager?

So what IS an Online Business Manager (OBM)?

An OBM, or Online Business Manager, can have many different roles, but generally we are folks who can tackle all areas of your online business, manage your projects, and help you with the day to day operations of your business so you can get on with your unique vision that will change lives.

But What Does That Really MEAN?

As an OBM I specialize in helping clients systematize so they can scale their business.  There are a lot of things you have to do every day to keep your business running, and a lot of those things cut into the time you really need to be focusing on the VISION and REAL WORK it actually takes to DREAM THE BIG DREAMS that will PROPEL you Forward.

That’s where I come in.  Not only can I set up the systems that will get your business finally running smoothly, but I can also help you manage the ins and outs of the bigger projects, brainstorm with you, encourage you, and help propel you from where you are now to where you want to be.

What We Do

Are you exhausted by the hustle mentality?  Do you struggle for long hours on landing pages and email sequences and funnels and just feel discouraged? Are you having a difficult time posting meaningful content on all your social platforms?  Do you feel like all the little details are keeping you from your REAL WORK?

We Online Business Managers can help. Through an application or vetting process, we assess your situation and decide if our personal expertise can solve your problem. If not, hopefully we can give you the name of someone who can. We talk to each other so hopefully we can point you in the right direction!

If we know we can help, we’ll probably schedule a consultation, recommend a package or product, or ask you to fill out an in depth questionnaire. We need to know the ins and outs of your struggle. Hold nothing back! We are the most effective when our clients are honest and straightforward!

After we get all the ducks in a row and agree on compensation, we get to work! Depending on what you have agreed to with your OBM, in addition to weekly and monthly tasks, they may give you a weekly report, give you the opportunity to schedule additional meetings, or invite you to a portal on their website.

What We Don’t Do

An Online Business Manager is a great thing to utilize in your business. Understanding what they don’t do is as important as understanding what they will do for you.

Like I’ve said before, all OBMs are different and there is A LOT of overlap in our tasks, but we all have a different zone of genius! Being honest with your OMB and yourself about your needs will help this go smoothly.

As of right now, January 2020, I don’t do social media engagement or SEO. Not my zones of genius. If you need SEO I have someone on my team who is brilliant and I send all of those questions on. If you need social media engagement, I just don’t do that. Again, I can recommend someone else who can do that for you, but it’s just not me.

Another thing we don’t do is work on projects or done for you services we haven’t previously agreed to. Online business managers work HARD and A LOT. We don’t have time to work on side projects that we haven’t discussed beforehand. OMBs also can’t work on projects without giving you a price quote FIRST.

Online Business Managers want you to be HAPPY with our services! The best way for this to happen is to for both sides to be clear on the cost and expectations.

How Do We Offer You The Best Services?

It might seem like there are a lot of hoops to jump through before you get to talk to a real person in the Online Business Manager world. Applications and emails, Calendly links and contact forms; we certainly do vet potential clients. We want to make sure that we can make you happy and be successful in our services for you.

The Application Form

I use an application form on my site to vet potential clients. This form helps me get an overview of your business and an understanding of your business challenges. I also ask for social media handles and your website address so I can understand your brand and services. All of this information helps me determine if I can help your business.

The Calendly Link And Zoom

If I determine that I can serve your business, I’ll probably send you a Calendly link. This is how I schedule appointments. Appointments are scheduled exclusively on Zoom. When you schedule with me you’ll receive an email with the Zoom link so you can get to the appointment. You can use your computer, a smart phone or tablet, or dial in on any phone. Set a reminder in your phone and join me! This meeting is your time to lay it all out. What’s working, what’s not, and everything in between.

After we have the Zoom call, if I feel I can help you and your business, I’ll extend an invitation to to work together. You have no obligation.

How Do You Know If An Online Business Manager is Right For You?

Do you have a lot on your plate? Have you maxed out your VA? Do you find yourself working IN your business instead of ON your business? You might need an Online Business Manager. OBMs can cover A LOT of ground. We can organize your chaos, create websites, and generate systems to get things running smoothly. OBMs are the secret weapon for scaling your business.

Want to know more? Visit me over on Facebook in my FREE group! I offer weekly trainings, live videos, support, and more. You’ll also get a feeling for my style and personality! If you are interested in working together check here. I love supporting small business owners and hope you’ll keep in touch!

online business manager